Digital marketing & fundraising strategy for nonprofits
Let’s grow your fans & funds online!
A mission is just that — until people get behind it.
There are thousands (if not millions) of people out there who care about what you do and would love to get behind you. They simply don’t know about you yet, or your organization hasn’t been introduced to them in quite the right away.
Your nonprofit won’t achieve social impact at scale unless you scale by investing in digital marketing and fundraising strategy and implementation. If you don’t introduce your work to prospective fans in a unique and persuasive way, another organization will—and that’s where their generosity will go.
Is your donor journey working?
How are prospective donors finding your organization? Is there a steady cycle of lead generation and engagement?
What percentage of your new contacts are donating, and how quickly? When someone donates online, how are they being updated and celebrated? There are so many common obstacles along the donor journey that are likely costing your organization interest and money.
Meet Caroline, the Marketer on a Mission
I’m Caroline, a nonprofit marketing consultant and digital strategist.
Equipped with more than a decade of digital marketing and fundraising experience, a master’s degree in marketing, and a bachelor’s degree in communications, I help small and mid-sized nonprofits grow their fans and funds online.
I take pride in lending a rare blend of creativity and data-driven strategy to every project and cause. My goal is to support you by amplifying the good work you do.
I
f you’re a nonprofit leader seeking a collaborative partner to assess and improve your organization’s digital presence, I would be honored to unearth lucrative audience insights, fine-tune your messaging, and help you raise more money online.
Words used most frequently to describe me:
Strategic. Prolific. Enthusiastic. Unicorn.
Always in good company
“Highly recommend her for all your digital marketing + strategy needs! We are super fans!
The social ad strategy + consulting Caroline did for our team this summer was not only brilliant, methodical + wise… but also opened us to so many critical data points and insights that gave us clarity to take the next steps for our business. Caroline is hyper-organized, up-to-speed on all the latest trends + data, and an incredibly fun + generous human to work alongside.”
—Jon McCoy Co-Founder, We Are For Good
“I've had the pleasure of working with Caroline for more than two years, and she's become a true extension of our team.
She has an uncanny ability to quickly understand a brand, synthesize ideas from brainstorming sessions and campaign performance, and turn them into thoughtful, multi-channel campaigns that actually work. Beyond her deep digital expertise, Caroline brings an infectious can-do energy that makes every working session more creative, collaborative, and fun.”
—Meghan McLaughlin, Senior Digital Marketing Manager, BRAC USA