Free Resources
I hope these freebies help you run your digital marketing & fundraising programs with more confidence and creativity!
Campaign Planning Workbook
Use this workbook to plan a stellar digital marketing or fundraising campaign, from defining your audience and goals to setting your concept, messaging, and content.
Donor Journey Scorecard
How is your organization stacking up to benchmarks and best practices at each stage of the donor journey? Download this free scorecard to see where you rank, then use the reflection questions to prioritize next steps.
Donor Journey Audit Guide
Follow this simple guide to conduct a mini version of my Donor Journey Assessment. Your organization's donors and bank account will thank you!
Articles, podcasts & webinars
Monthly Digital Fundraising Articles (articles for iDonate)
5 Tips for a Winning Digital Advertising Program (article for Bloomerang)
Lead Generation Tips & Examples (webinar and article for MemoryFox)
Audience Research for Fan-Centered Branding & Messaging (article for HeartSpark Design)
The Key Ingredients to Rock Your Year-End Campaign (We Are For Good podcast)
Habits of an Impactful Digital Fundraiser (We Are For Good podcast)
Combining Organic & Paid Marketing (Purpose & Profit podcast)