Services
From audience research and auditing to campaign planning and copywriting, these services work together to ensure seamless, meaningful online experiences for your current and future supporters.
Guesswork
Research
When we ask your current and prospective supporters, they will help you decide which way to grow. They will also give you the words and phrases that can serve as the foundation for your messaging strategy.
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When you’re deep in the work every day, it’s impossible to catch all of the messaging and technical snags that are preventing people from finding your organization, making donations, and becoming true fans. I will audit each touchpoint and digital channel, then present recommendations for a smoother, more rewarding donor experience.
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If it’s murky who your supporters are, what they share, or how they should be segmented, let’s go right to the source. I will help your team design a research project, identify the right participants, disseminate surveys, conduct interviews, and analyze the results to inform strategic changes for your organization.
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Not sure which messaging or creative assets will work best for a brand refresh or an upcoming campaign? Let’s run an A/B test using organic and paid channels to reveal the winner(s) so you can invest with more confidence.
Jargon
Messaging & Copywriting
When we adopt your supporters’ language and write to them from the heart, contributing to your organization becomes a gift for them, too.
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I have helped organizations of all sizes and cause areas dig below layers of jargon to uncover glistening names, taglines, mission and vision statements, and core messages. Let’s develop a platform that unifies your team and simplifies your work. This process is always most effective when we start with research, so we can ask your existing fans how they see your organization and mirror it back to them.
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Once we’ve developed a messaging platform for your organization (or if you already have one), I will write the content to make your campaigns and automated series shine. I hold a Certificate in Fundraising Copywriting from the Institute for Sustainable Philanthropy and would love to tackle your web copy, emails, print pieces, emails, digital ads, and text messages.
Seasonal Stress
Campaign Planning & Implementation
When we deliver a mix of creative campaigns throughout the year, your supporters’ interest will stay charged.
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Whether you’re preparing for a launch, marketing push, or fundraising campaign, an outside expert can help you see the big picture and push your creative limits. I will help you develop a campaign plan that achieves my 3Ms: measurable, memorable, and manageable.
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Once we’ve finalized the plan, I will help your team fill any resource gaps to ensure campaign success. Together with trusted partners, I can support you with copywriting, digital advertising, web development, and design.
Invisibility
Digital Advertising
When we’re always growing your fanbase and staying top of mind, people will think of your organization in spontaneous moments of generosity.
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There’s a steep learning curve when it comes to digital advertising, and your precious resources can easily be wasted. I will design and run your social media and display ads for any campaign, and can pull in trusted partners for Google/search and other advertising channels.
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Digital advertising will best serve your nonprofit with a multi-layered, year-round program. I will help you design that program and manage your ads year-round so people are constantly discovering, engaging, and celebrating with your organization.
An expert partner network for bigger projects:
Need to tackle your branding, website, tech stack, marketing or fundraising strategy?
I often collaborate with other consultants and freelancers on larger projects—including designers, developers, researchers, technologists, and fundraising specialists. I will pull in a partner or two for larger projects to provide agency-level creativity and quality without the price tag or drawn-out timeline. No juniors, only experts with years of nonprofit experience.
Clara Yardley
Communications Associate, The Chandler Foundation
“Caroline is an absolute dream to work with. She completely exceeded our expectations and really went the extra mile (or extra couple miles!).
Caroline helped refine our strategy for the digital launch of our biggest project of the year, a peer-to-peer magazine for philanthropists. She dove in head first to a big project and really helped us bring our launch and ongoing digital strategy to the next level. She is a wonderful teacher and taught me so much about digital marketing and social media management in a relatively short time. She's also just a joy to be around and fun to work with. I wish we had Caroline working with us full time!”
