September 2022: The best FREE year-end fundraising resources
This month, I’ve decided to gather and share the best free year-end planning resources I've come across. Whether you’re a nonprofit novice who doesn’t know where to start or a seasoned pro looking to mix it up, you will find some great aids in this list:
FREE resources for a winning year-end campaign
We Are For Good episode: Key Ingredients to Rock Your Year-End Campaign
I recorded this episode with my pals at We Are For Good right around this time last year and all of the advice is still totally relevant.
Digital campaign planning workbook
Year-end is the perfect time to use my campaign planning workbook, and now is the perfect time to start working through the steps—beginning with brainstorming and light user research.
Jess Campbell’s year-end checklist
Once you’ve completed my digital campaign planning workbook, this checklist aligns nicely so you don't miss any critical to-dos.
The Purpose Collective's year-end guide
The Purpose Collective team are good friends of mine and this guide is fantastic to cover all your year-end communication bases.
Splendid Consulting's free social media training
Christina is brilliant and I really like this free masterclass: 3 Ways to Stand Out on Social Media. Great tips to set your org apart during the most crowded time of the year!
Giving Tuesday’s official guide + workbook
If you’re new to Giving Tuesday or haven’t seen success in the past, it’s always good to return to the source. The GT team knows what has worked best for other organizations and they’re sharing it all here.
OneCause's Giving Tuesday email + social templates
To take it a step further, OneCause shares lots of Giving Tuesday content examples here. Use this to map out your GT editorial calendar!
WildApricot's year-end guide with examples
This mega-article includes an ideal year-end content calendar, top tips, and winning examples.
CauseMic's 2022 email impact guide
This guide is chock-full of lucrative insights to improve email deliverability, messaging, and cadence for fundraising.
The Good Stuff Nov. 2020 edition: Holiday Marketing Tips
Everything in this older edition still applies—including the note about COVID fatigue!
The Good Stuff Nov. 2021 edition: How to Budget for Digital Advertising
Helpful tips and benchmarks in this one to help you set a year-end advertising budget and forecast results.
NEW Bloomerang Article: 5 Tips for a Winning Digital Advertising Program
Use these tips to brush up on your existing ads strategy or build a new program that can deliver at year-end and year-round.
I hope you will comment or DM to tell me about your year-end campaign plans! I love learning what you're up to, and if you have a specific question about your campaign I'm happy to help. Remember, the only way to stand out is to do something different!
