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    <lastmod>2025-11-13</lastmod>
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      <image:title>The Good Stuff | Nonprofit Newsletter - November 2025: What I Want as a Donor - We’ve received nothing but positive feedback from this year’s Done by December cohort. ☺️</image:title>
      <image:caption>Michelle and I loved running this group, and we’re committed to doing it again next year. Kudos to the 2025 participants; we can't wait to cheer on your campaigns! Get notified when registration opens for 2026 &gt;</image:caption>
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    <lastmod>2025-10-16</lastmod>
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      <image:title>The Good Stuff | Nonprofit Newsletter - October 2025: Year-End Planning Treats - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-10-16</lastmod>
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    <lastmod>2025-07-10</lastmod>
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      <image:title>The Good Stuff | Nonprofit Newsletter - July 2025: Summer is Nonprofit “Prime Time” - Make it stand out</image:title>
      <image:caption>Source: No Means No Worldwide</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b6f28265107a154cac6061/e67fbf9b-d344-414a-a200-3b873ae76d14/Screenshot+2025-07-07+at+1.17.58%E2%80%AFPM.png</image:loc>
      <image:title>The Good Stuff | Nonprofit Newsletter - July 2025: Summer is Nonprofit “Prime Time” - Make it stand out</image:title>
      <image:caption>Source: No Means No Worldwide</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b6f28265107a154cac6061/27d428a5-ac37-4dc3-8a88-4e9b90b684c7/Screenshot+2025-07-08+at+11.06.08%E2%80%AFAM.png</image:loc>
      <image:title>The Good Stuff | Nonprofit Newsletter - July 2025: Summer is Nonprofit “Prime Time” - Make it stand out</image:title>
      <image:caption>Source: Humanity &amp; Inclusion U.S.</image:caption>
    </image:image>
    <image:image>
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      <image:title>The Good Stuff | Nonprofit Newsletter - July 2025: Summer is Nonprofit “Prime Time” - Make it stand out</image:title>
      <image:caption>Source: Sandy Hook Promise</image:caption>
    </image:image>
    <image:image>
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      <image:title>The Good Stuff | Nonprofit Newsletter - July 2025: Summer is Nonprofit “Prime Time” - Make it stand out</image:title>
      <image:caption>Source: Sandy Hook Promise</image:caption>
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    <loc>https://marketeronamission.work/the-good-stuff/where-nonprofits-advertise</loc>
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    <lastmod>2025-06-13</lastmod>
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      <image:title>The Good Stuff | Nonprofit Newsletter - June 2025: Where Nonprofits are Advertising - Make it stand out</image:title>
      <image:caption>Source: M+R 2025</image:caption>
    </image:image>
    <image:image>
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      <image:title>The Good Stuff | Nonprofit Newsletter - June 2025: Where Nonprofits are Advertising - Make it stand out</image:title>
      <image:caption>Source: M+R 2025</image:caption>
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    <loc>https://marketeronamission.work/the-good-stuff/navigating-social-media-in-2025</loc>
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    <lastmod>2025-03-04</lastmod>
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    <lastmod>2025-01-16</lastmod>
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    <lastmod>2024-10-17</lastmod>
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    <lastmod>2024-03-13</lastmod>
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      <image:title>The Good Stuff | Nonprofit Newsletter - February 2024: Top 5 tips from nonprofit digital assessments - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-03-13</lastmod>
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      <image:title>The Good Stuff | Nonprofit Newsletter - January 2024: My year-end donations unpacked - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b6f28265107a154cac6061/000e81db-8d80-4340-98fb-635ab108d7c4/Screen+Shot+2024-01-08+at+2.53.23+PM.png</image:loc>
      <image:title>The Good Stuff | Nonprofit Newsletter - January 2024: My year-end donations unpacked - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <lastmod>2024-11-11</lastmod>
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    <lastmod>2024-03-13</lastmod>
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    <lastmod>2024-03-13</lastmod>
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      <image:title>The Good Stuff | Nonprofit Newsletter - May 2023: M+R Benchmarks Key Takeaways - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <lastmod>2024-03-13</lastmod>
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    <lastmod>2024-03-13</lastmod>
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    <loc>https://marketeronamission.work/the-good-stuff/how-to-adjust-live-camnpaign</loc>
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    <lastmod>2024-11-11</lastmod>
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    <loc>https://marketeronamission.work/the-good-stuff/asoc-video-case-study</loc>
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    <lastmod>2022-10-13</lastmod>
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      <image:title>The Good Stuff | Nonprofit Newsletter - October 2022: Video Lead Gen Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://marketeronamission.work/the-good-stuff/free-year-end-resources</loc>
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    <lastmod>2022-09-15</lastmod>
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    <loc>https://marketeronamission.work/the-good-stuff/messaging-in-heated-moments</loc>
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    <lastmod>2022-07-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60b6f28265107a154cac6061/de045d1e-32aa-4ee1-a74a-82e964cb8419/Screen+Shot+2022-07-06+at+1.34.22+PM.png</image:loc>
      <image:title>The Good Stuff | Nonprofit Newsletter - July 2022: Messaging in Heated Moments - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://marketeronamission.work/the-good-stuff/mrbenchmarks-2022</loc>
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    <lastmod>2022-06-28</lastmod>
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      <image:title>The Good Stuff | Nonprofit Newsletter - May 2022: M+R Benchmark Key Takeaways - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <lastmod>2022-06-28</lastmod>
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      <image:title>The Good Stuff | Nonprofit Newsletter - April 2022: Fresh nonprofit lead magnet examples for spring - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b6f28265107a154cac6061/9419ba22-0874-428a-82ef-50b767fa2fcd/Screen+Shot+2022-04-07+at+3.42.36+PM.png</image:loc>
      <image:title>The Good Stuff | Nonprofit Newsletter - April 2022: Fresh nonprofit lead magnet examples for spring - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b6f28265107a154cac6061/77b92989-552f-4cbd-9c16-961e8ce38313/Screen+Shot+2022-04-07+at+2.27.29+PM.png</image:loc>
      <image:title>The Good Stuff | Nonprofit Newsletter - April 2022: Fresh nonprofit lead magnet examples for spring - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b6f28265107a154cac6061/eb914cea-682e-4d1b-a028-558e6db8cf32/Screen+Shot+2022-04-07+at+2.19.12+PM.png</image:loc>
      <image:title>The Good Stuff | Nonprofit Newsletter - April 2022: Fresh nonprofit lead magnet examples for spring - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://marketeronamission.work/the-good-stuff/unicef-donor-journey-dissected</loc>
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    <lastmod>2022-03-06</lastmod>
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      <image:title>The Good Stuff | Nonprofit Newsletter - March 2022: A donor journey, dissected - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b6f28265107a154cac6061/f310550a-016c-4f9c-9ccf-d7c22ca82ddc/UNICEF_lead_magnet_email.png</image:loc>
      <image:title>The Good Stuff | Nonprofit Newsletter - March 2022: A donor journey, dissected - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b6f28265107a154cac6061/41606845-987d-4e24-8c25-e124371c8a86/Screen+Shot+2022-03-06+at+9.16.09+AM.png</image:loc>
      <image:title>The Good Stuff | Nonprofit Newsletter - March 2022: A donor journey, dissected - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://marketeronamission.work/the-good-stuff/when-to-use-each-digital-ad-platform</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-28</lastmod>
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      <image:title>The Good Stuff | Nonprofit Newsletter - February 2022: When to use each digital ad platform - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b6f28265107a154cac6061/620e5758-376d-45f8-85eb-9a229ba19dea/CPMs+by+ad+platform.png</image:loc>
      <image:title>The Good Stuff | Nonprofit Newsletter - February 2022: When to use each digital ad platform - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://marketeronamission.work/the-good-stuff/digital-marketing-fundraising-trends-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-28</lastmod>
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  <url>
    <loc>https://marketeronamission.work/the-good-stuff/how-to-budget-your-digital-ads</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-28</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60b6f28265107a154cac6061/03e3f0af-d178-41a8-a91e-c40c3c19ab5c/Screen+Shot+2021-11-08+at+3.10.52+PM.png</image:loc>
      <image:title>The Good Stuff | Nonprofit Newsletter - November 2021: How to set your digital ads budget - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://marketeronamission.work/the-good-stuff/end-of-year-marketing-2021</loc>
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    <lastmod>2023-10-02</lastmod>
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    <loc>https://marketeronamission.work/the-good-stuff/digital-campaign-planning</loc>
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    <lastmod>2022-06-28</lastmod>
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  <url>
    <loc>https://marketeronamission.work/the-good-stuff/google-analytics-4-tips</loc>
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    <lastmod>2021-08-12</lastmod>
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  <url>
    <loc>https://marketeronamission.work/the-good-stuff/rebrand-5ybsa</loc>
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    <lastmod>2021-07-30</lastmod>
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      <image:title>The Good Stuff | Nonprofit Newsletter - July 2021: Personal Update + Digital Fundraising Course - Marketer on a Mission</image:title>
      <image:caption>Caroline Fothergill</image:caption>
    </image:image>
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    <loc>https://marketeronamission.work/the-good-stuff/rebrand</loc>
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    <lastmod>2022-06-28</lastmod>
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      <image:title>The Good Stuff | Nonprofit Newsletter - June 2021: My new brand + tips for an affordable rebrand  - Marketer on a Mission</image:title>
      <image:caption>Caroline Fothergill</image:caption>
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      <image:title>The Good Stuff | Nonprofit Newsletter - May 2021: Is Your Messaging Working? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>The Good Stuff | Nonprofit Newsletter - January 2021: The Power of Compelling Calls to Action</image:title>
      <image:caption>Courtesy of The Daily Carnage</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60b6f28265107a154cac6061/731d02f0-f16f-433a-81ab-f30758d78bad/Caroline+Griffing+Brand+2023-0024.jpg</image:loc>
      <image:title>Home - I’m Caroline, a nonprofit marketing consultant and digital strategist. Equipped with more than a decade of digital marketing and fundraising experience, a master’s degree in marketing, and a bachelor’s degree in communications, I help small and mid-sized nonprofits grow their fans and funds online. I take pride in lending a rare blend of creativity and data-driven strategy to every project and cause. My goal is to support you by amplifying the good work you do. I f you’re a nonprofit leader seeking a collaborative partner to assess and improve your organization’s digital presence, I would be honored to unearth lucrative audience insights, fine-tune your messaging, and help you raise more money online.</image:title>
      <image:caption>Words used most frequently to describe me: Strategic. Prolific. Enthusiastic. Unicorn.</image:caption>
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      <image:title>About - I’m so glad you’re here!</image:title>
      <image:caption>Equipped with more than a decade of experience in the social sector and a master’s degree in marketing, I offer a range of integrated digital marketing and fundraising services for nonprofits. Over the years, I have designed and run shocking campaigns to ban landmines, seal-ly campaigns to save Antarctic wildlife, and everything in between. My clients are nonprofits of all sizes working across many cause areas—including public health, human rights, environmental conservation, animal welfare, and humanitarian aid. Most of my clients are small and mid-sized organizations that are ready to ramp up their digital programs and grow.</image:caption>
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      <image:title>About - The problems I can help you solve:</image:title>
      <image:caption>Most nonprofits are spread paper-thin with tight budgets and small teams. Digital marketing and fundraising investments feel risky, and you don’t have the bandwidth in-house to make them worthwhile. You’re too busy keeping everything moving to take a step back and assess how your entire program is functioning. In rides the Marketer on a Mission! I will help you develop and implement a winning roadmap much more nimbly and affordably than an agency.</image:caption>
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      <image:title>About - What it’s like working with me:</image:title>
      <image:caption>Nonprofit work should be fun! I love ideating with clients to create joyful, surprising campaigns. I will also help you nail the basics like messaging, web copy, digital ad funnels, and foundational SEO to bring in more fans and funds every day.  I lend a rare blend of creativity and data-driven strategy to every project and cause. I look for teaching moments so you can learn this stuff, too. I pull in top-notch partners when projects call for specialists. And I will report to you on the progress and results of our work together every step of the way. So if you’re leaving the world better than you found it, I would be honored to help you grow your fanbase and raise more online.</image:caption>
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      <image:title>The Donor Journey Assessment</image:title>
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      <image:title>Case Studies - Reimagining Drive a Senior Central Texas: Chariot</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60b6f28265107a154cac6061/2af45da7-4690-4b48-9fe8-c932d62c0112/1632089146935.jpg</image:loc>
      <image:title>Case Studies - Reimagining Drive a Senior Central Texas: Chariot</image:title>
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      <image:title>Case Studies - Reimagining Drive a Senior Central Texas: Chariot</image:title>
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      <image:title>Case Studies - Reimagining Drive a Senior Central Texas: Chariot</image:title>
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      <image:title>Case Studies - Reimagining Drive a Senior Central Texas: Chariot - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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